Brand designing firm Bluemarlin has developed new packaging for Unilever Food Solutions' Hellmann's mayonnaises and salad dressings.

The new design is expected to strengthen Unilever's position in the market for Hellmann's products, while offering regional flexibility.

Bluemarlin Asia managing director Kay Twine said the result is a flexible design that allows for easy range navigation that works the world over.

"Whilst it adheres to and respects Hellmann's products that are sold in supermarkets, it's different enough for chefs to recognise the more professional recipes and approach," Twine added.

The designing firm opted for the blue, white and yellow colors from Hellmann's color palate and designed the containers with positive curved graphic system representing a smile.

Unilever Food Solutions Global Category Dressings AAME marketing director Catherine Bautista said, "With the simple and honest design and strategy that bluemarlin has provided, we are in a great position to deliver."

Image: Hellman's Mayonaisse bottles designed by Bluemarlin. Photo courtesy of Bluemarlin.